About 's Shop
Earth
This shop is:
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Parent Owned
What could be more radical than joy?
Secret Website was created by two exhausted parents just trying to make it through the day with a little humor and a lot of love. We know that life with kids is pure chaos—sticky hands, tantrums in the middle of grocery store aisles, and the constant hunt for that one missing shoe. But hey, we also believe in not taking life too seriously.
Dad, a former international touring musician, does most of the design work and Mama is a force of nature behind the scenes. Truly a family affair.
After years of creating band merch, posters, and hand illustrations, Dad brings that same creative energy to our tees and accessories. We’re talking funny moments with our kids, clever vacation puns, and the simple style of onstage concert tees that are timeless enough to keep in your closet forever. Some collections are pure fun for kids, some are supporting your much needed vacation, and others reflect our support for the LGBTQ+ community.
Life is chaos, and we bring the comfort.
We’re here to help parents feel comfortable and a little cooler every time they throw on one of our tees or accessories. We believe in keeping things simple with soft, durable fabrics and classic designs that don’t go out of style. And thanks to our production partners at Threadless, we’re confident in the sustainability and quality of every piece.
Reach out to us!
We love connecting with parents just like you. Share your vacation pics, tag us on Instagram (secret.website) in your “Beach Please” gear, or send us a hilarious story of your kid’s latest antics. We get it, and we’re here for it.
So, whether you’re chasing the kids around the yard, daydreaming of that next beach trip, or just trying to make it through the school pick-up line, Secret Website has got your back—literally.
